Mad Gorilla

Most brands are building on the wrong foundation.

I help funded founders and established businesses figure out what they actually have and who it's actually for...before they burn serious money finding out the hard way.

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Sound Familiar?

You've built something real, but it's not connecting.The product is solid. The funnel is running. The copy isn't embarrassing.And it's still not converting the way it should.Because the problem isn't any of those things.It's that nobody has worked out, clearly and precisely, what you have, who wants it, and why they should care enough to buy it.That's what I do. One brain. 20 years of making things sell. No junior team, no account managers, no bullshit.If you're funded, established, and serious, we should talk.If you're not, this probably isn't for you.

What I Do

Positioning & ICP Definition
Figure out exactly who this is for and why they buy it. Most brands never do this properly.
It's why everything else stops working.Launch Strategy & Funnel Architecture
The full system built before a word of copy gets written. Structure first. Everything else follows.Messaging & Sales Process
What you say, how you say it, and how it closes. The narrative and the close working together.

Here's What Happened

me:vidual
Synthor DACH Launch
Serious investment. Real product. Weeks from launch.
A funnel that had produced 100 clicks, 2 bookings, and zero shows. And a market that thought they were buying face cream.
This wasn't an execution problem.
The product had no category. Nobody understood what it was.
I identified the real buyer, built the category positioning from scratch, and mapped the entire launch system - who to target, what to say, how the demo calls should run, and where the funnel was losing them.
For the first time, the team had clarity on what they were selling and who was buying it.
"This is excellent - it is a great approach."
P Beckmann. Founder. me:vidual

Mark Queppet
Front Line Man Launch
Strong offer. Large YouTube audience. Ready to launch. The audience was broke.
Not a copy problem. Not a funnel problem. A targeting problem.
I identified the real market, repositioned the offer, and built the launch around his YouTube platform - the only asset that actually mattered.
First launch did $250,000.
"He made the direction clear around pricing and packaging, and helped us increase conversion rates from 29 to 41%."
D. Vivieros. Co-Founder. Front Line Man

Funnel Builders
APAC Based Agency. Multiple Engagements
Funnel Builders is a specialist funnel-building agency working primarily with global creators, founders, and coaches.
The funnels were solid. The offers were real. The positioning wasn't working.
Cold traffic wasn't converting. Booked calls weren't happening. And the root cause was the same across multiple clients; nobody had clearly defined who the offer was actually for or why that specific person should care enough to take the next step.
They brought Mad Gorilla in. Then came back. Then came back again.
Across multiple engagements, I worked through the positioning for several of their clients, identifying the real buyer, sharpening the message, and building the foundation the funnel needed to actually convert.
"Every time he over-delivers. Exceptional at what he does"
M. Thomson Founder. Funnel Builders"Pete is remarkable, everything I asked for was delivered before time and even better than I expected. Thank you for creating exactly what we needed."
Client via Funnel Builders

Trusted By

Building Something Real & Need The Thinking To Match?

The first conversation is free. You'll leave with clarity on what's actually holding things back.

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